If you’re a small business and you’re about to design or redesign your website, design it first, then figure out how to make it work.
Sometimes it’s easier said than done. But I’ve always found that taking away the idea of how to make it work gives you the freedom to explore creative ideas. It takes away the boundaries of saying – the logo has to be in the top left corner, navigation below the logo, phone number and email in the upper right. There are good reason’s to go with certain standard conventions when it comes to web design, but that doesn’t mean you can’t explore other design options. This is one of the reasons that I hate trying to use a theme or template that doesn’t allow you to easily change the layout.
When I work with clients we call it the “Painting the Picture” phase of the project (see, it’s up there in the title of the post). Whatever you use to create your initial design, Photoshop, Illustrator, Fireworks (you’ll be missed my old friend), Sketch, Macaw or countless others, this is your time to experiment. Move items around the screen, see what happens when you change colors, add colors, use different fonts. Don’t get caught up on how it’s going to get done, get something that you know you’ll love and then figure out how to make it happen.
~ Get it right before it goes to code. You’ll be glad you did.
Whatever your web designer or agency calls this phase, make sure to take full advantage of this time. Plan it well, have fun experimenting, get it right before it goes to code. Believe me you’ll be glad you did.
Need help painting your picture? Reach out and let me know. I’d love to talk to you about your new small business web design!